One brand. Real licenses. Great people. Smart systems. Here's the whole picture, in plain terms.
We're building a group of skilled-trades companies under one trusted name — Verified — starting with electrical and growing from there. The plan has three moves: launch a sharp, in-demand service; buy and build by acquiring great little shops whose owners are retiring and rolling them into one professional company; and, when it's big and well-run, sell the whole platform to a national buyer for far more than the parts cost. David funds it. Steve runs it. We build something real along the way.
Stand up Verified Electric with one sharp offer people genuinely need, and prove it makes money.
Acquire retiring owners' shops, fold them into one brand with clean systems, and grow the crews.
A big, professional platform sells for a premium — the payoff for everyone who built it.
Scottsdale homes built in the 1970s that need an electrical panel upgrade to handle modern life — EV chargers, AC, the works. It's not a want, it's a need — and every job opens the door to more work. That's a demand engine we can point our first trucks at from day one.
All over the Valley, skilled electricians in their 60s own a one- or two-truck shop with loyal customers and no one to hand it to when they retire. We buy those shops fairly — the owner keeps earning if they want — and bring them under the Verified brand with The Verified System — an AI-powered back office, a standardized field kit, playbooks, and our estimation process — and one professional standard. Four or five of those, rolled together, become a company a national buyer pays a premium for. Buy small, build it up, sell the platform.
One checkmark brand across the trades — and because we own several, one remodel can send work to two or three Verified companies at once.
Runs the whole business — sales, estimating, buying the shops, and The Verified System. The engine and the closer.
Funds the launch and the acquisitions, and gets paid back first with a preferred return. Backs the plan; Steve drives it.
The licensed electrician who anchors Verified Electric and leads the field. An owner in the business he builds.
Runs the construction side under Steve's license — a seasoned construction leader — an owner in that line as it grows.
The human heart of the operation. Sarah runs the Ops Desk: scheduling every job, handling billing and deposits, keeping the books clean in QuickBooks, and overseeing the AI assistant ("Edna") and a remote support team. Steve is out front; Sarah keeps every customer handled and every dollar tracked — the trust and organization the whole company runs on. A real role with a real salary the business can't operate without.
Verified Electric goes live; first panel jobs sold, scheduled, and installed.
Dial in the model, grow the crews, add Verified Construction, build the buy list.
Acquire and fold in shops; one brand, one back office, real scale.
A professional platform, sold for a premium — or held for the cash flow.
That's the whole thing. A need we can meet today, a smart way to grow it, a brand people trust, and a team where everyone has a real stake in making it work — and you, Sarah, are at the center of it. We build something good, we take care of our customers, and we all win when it works.